Brand Bible · Melissa Suddath · July 2026

Marketing

Everything you need to show up everywhere, built from the Sold with Suddath brand. Three moves: set up your profiles, post to your feed, own the inbox.

01 02 03 04 MARKETING Graphics Engine AI graphics, ready day one.
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Origin AI Social Media Graphics Engine

More than a launch kit. Covers, banners, announcements, review graphics, post templates — every graphic your accounts need, generated from your brand.

When Set up today. Post your welcome announcement on a weekday morning — Tuesday to Thursday, 9:30–11am local sits in the consensus peak across engagement studies.
Origin AI · Graphics Engine

Ready to post. Day one.

Your brand, already built into the graphics you need to launch. Every asset is sized to its platform and downloads as a high-resolution PNG. No design tools, no waiting. Want different wording? Click any line of text on a graphic, type your own, and download — your edit is what gets saved.

Brokerage logo

Most states require your brokerage on marketing graphics. Upload a PNG of your brokerage logo (white and/or black version) and it is added to every graphic and every download automatically. It stays saved on this device.

Headshot

New photo? Upload it once and every graphic on this page updates with it instantly, downloads included. It stays saved on this device.

Your social profiles

Paste your Instagram and Facebook profile links once and hit Save. Every graphic below gets "Download + open" buttons, so posting is: click, pick the file you just downloaded, done. Saved on this device.

Profile headers

The first thing people see. Three looks per platform - pick the one that feels like you and set it as your cover.

Sold with Suddath A REAL ESTATE GUIDE FOR REAL PEOPLE. melissa@soldwithsuddath.com
Facebook cover
Facebook · 851 × 315
Sold with Suddath A REAL ESTATE GUIDE FOR REAL PEOPLE. Real estate is complicated.That's why you need a guide. melissa@soldwithsuddath.com
LinkedIn banner
LinkedIn · 1584 × 396
Sold with Suddath A REAL ESTATE GUIDE FOR REAL PEOPLE. melissa@soldwithsuddath.com
Facebook cover — Option B
Facebook · 851 × 315
Sold with Suddath A REAL ESTATE GUIDE FOR REAL PEOPLE. melissa@soldwithsuddath.com
Facebook cover — Option C
Facebook · 851 × 315
Sold with Suddath A REAL ESTATE GUIDE FOR REAL PEOPLE. melissa@soldwithsuddath.com
LinkedIn banner — Option B
LinkedIn · 1584 × 396
Sold with Suddath A REAL ESTATE GUIDE FOR REAL PEOPLE. melissa@soldwithsuddath.com Real estate is complicated.That's why you needa guide.
LinkedIn banner — Option C
LinkedIn · 1584 × 396

Launch announcement

Tell the world. Post the square to your feed and the vertical to your Story the same day.

SOMETHING NEW Sold withSuddath A REAL ESTATE GUIDE FOR REAL PEOPLE. Real estate is complicated.That's why youneed a guide. @melissasuddath
Welcome announcement — Post
Instagram / Facebook · 1080 × 1440
SOMETHING NEW Sold withSuddath A REAL ESTATE GUIDE FOR REAL PEOPLE. Real estate is complicated.That's why you need a guide. melissa@soldwithsuddath.com
Welcome announcement — Story
Stories / Reels · 1080 × 1920

Your named process · Six Steps, One Promise

Your differentiator, made tangible. Print the one-pager for listing appointments and open houses; post the graphics so your market learns your process by name. Click any line to edit it.

Sold with Suddath MY PROCESS · HOW I WORK Six Steps, One Promise I help Twin Cities buyers and sellers through real life transitions —new jobs, new babies, empty nests, downsizing, fresh starts —with honesty, data, and the timing dialed in. 1 WHY THE USUAL WAY FAILS Most of the industry is part-time and performative.You get a pitch instead of a plan, hype instead ofdata, and silence the moment things get complicated.That's how people get stuck. 2 SO INSTEAD · SIX STEPS, ONE PROMISE Every engagement runs the same six rails: strategymeeting, preapproval, prep & list, the search, offers,and close. You always know what's next, and why. 3 WHAT THAT MEANS FOR YOU You come in not knowing how any of this works. Youleave relieved, informed, and in the next chapter youactually wanted. That's the promise. Sold with Suddath A real estate guide for real people. (651) 398-5507 · melissa@soldwithsuddath.com
Six Steps, One Promise · One-pager
Print / PDF handout · 8.5 × 11 in · downloads at 300 dpi
ASK ME ABOUT Six Steps,One Promise A calm, clear way through the biggestmove of your life. Sold with Suddath A real estate guide for real people. @melissasuddath
Ask me about Six Steps, One Promise
Instagram / Facebook · 1080 × 1440
ASK ME ABOUT Six Steps,One Promise A calm, clear way through thebiggest move of your life. Sold with Suddath A real estate guide for real people. @melissasuddath
Six Steps, One Promise · Story
Instagram / Facebook Story · 1080 × 1920
SIX STEPS, ONE PROMISE In six steps. A calm, clear way through the biggest move of your life. 1Strategy MeetingSit down, map the goal, walk the process. No pitch. 2PreapprovalHonest numbers from a lender we trust. 3Prep & ListPhotos, staging, pricing — what actually moves a house. 4The SearchTours with real feedback. No wasted Saturdays. 5OffersNegotiation is the part most agents skip on. We don't. 6Close & CelebrateNew keys. New chapter. Sold with Suddath A real estate guide for real people.
Six Steps, One Promise · In six steps
Instagram / Facebook post · 1080 × 1440

Post templates

Evergreen graphics in your voice. Drop a photo into the listing templates, click any line to make it this week's address and price; the quote post is ready as-is.

Upload your home photo here Click anywhere in this box to choose a photo NEW ON THE MARKET Just Listed 1842 Linden Ave · $1,250,000 4 Bed · 3 Bath · 3,200 Sq Ft Sold with Suddath
Just Listed
Post template · 1080 × 1440 · drop in your photo
Upload your home photo here Click anywhere in this box to choose a photo ANOTHER ONE HOME Just Sold Congratulations to the Andersons! Closed in 14 days · above asking Sold with Suddath
Just Sold
Post template · 1080 × 1440 · drop in your photo
You don't have tofigure it out alone. Sold with Suddath
Quote / value post
Instagram / Facebook · 1080 × 1440

Print collateral

Your business card, front and back — 3.5 × 2 with bleed accounted for, at true print resolution. Click any line to correct a number before you download; hand the PNGs straight to any print shop.

Melissa Suddath REALTOR® · TWIN CITIES 651.398.5507 melissa@soldwithsuddath.com
Business card · Clay front
Print · 3.5 × 2 in + bleed · downloads at 300 dpi
A real estate guide for real people.
Business card · Clay back
Print · 3.5 × 2 in + bleed · downloads at 300 dpi
Melissa Suddath REALTOR® · TWIN CITIES 651.398.5507 melissa@soldwithsuddath.com
Business card · Ink front
Print · 3.5 × 2 in + bleed · downloads at 300 dpi
A real estate guide for real people.
Business card · Ink back
Print · 3.5 × 2 in + bleed · downloads at 300 dpi

Instagram highlight covers

A matching set so your whole profile reads on-brand.

ms
Highlight · Monogram
Instagram highlight · 240 × 240
Highlight · Listings
Instagram highlight · 240 × 240
Highlight · Reviews
Instagram highlight · 240 × 240
Highlight · Contact
Instagram highlight · 240 × 240
Graphics Engine · Reviews

Five stars, framed.

Your best marketing is what clients already said. Paste a review, add who said it if you like, and it becomes a branded graphic in both sizes — rebuilt live as you type, ready to download and post.

The preview shows a sample until you paste. First names or initials only — never full names.

Review — Post
Instagram / Facebook · 1080 × 1440
Review — Story
Stories / Reels · 1080 × 1920
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Facebook & Instagram

Your posting engine. Carousels aimed at your exact clients, plus thirty-second video ideas with hooks that stop the scroll. Edit anything, post everything.

When Real-estate audiences engage most Tuesday–Thursday, 9:30–11am local; lunch (12–1pm) is a strong second window, and Saturday mid-morning catches the open-house crowd. Evenings get engagement too — schedule those posts in advance rather than working them; your evenings belong to clients. Consensus of Sprout Social, Hootsuite, and Later engagement studies; after 30 days, trust your own insights over any chart.
Marketing · Carousel Generator

Your next post, generated.

Pick who you're talking to. The generator builds a five-slide Instagram carousel from your brand — their problem, your proven process, your voice — plus a caption that sounds like you. Don't like it? Regenerate or edit anything. When it's right, launch: the slides download and your profiles open, ready to post. You can also click any line of text on a slide to reword it.

Every click is a fresh set. Make as many as your feed can hold.

Edit the caption directly — whatever is in the box is what you copy.

Downloads all five slides, copies the caption, and opens your profiles.
Marketing · Video Script Generator

Your script, written for your niche.

This is a script generator built on your niche. Pick your audience and it writes the script — a hook that stops the scroll and three beats to hit, pulled from your people's real objections, fears, and wins. Then prop up your phone and say it: thirty seconds, no production. New script every click.

Say this in the first two seconds
Then hit three beats
    Get ready — three things
    • Eye level, arm's length. Prop the phone on a stack of books. Nobody trusts a nostril angle.
    • Face a window. Daylight on your face beats any lens or filter you can buy.
    • Read the hook out loud twice. Then hit record. Do not script the rest.
    Deliver it — three rules
    • Hook first. Before your name, before "hey everyone." The first two seconds decide everything.
    • One idea per video. Talk like you'd text a friend. If you stumble, keep going — real beats clean.
    • 30–45 seconds, end on a question. Ask it, then stop talking. The cut makes the point.

    Edit it — it's your caption. Post the video, paste this under it.

    03

    Email Marketing

    Own the inbox. Story-driven emails that sound like you, plus your branded signature on every message you send.

    When Highest opens land mid-morning, 9:30–10:30am local. Want to reach couples during the at-home moving conversation? Schedule a 7–8pm send in advance — the tool works evenings so you do not have to. Avoid Monday mornings and Friday afternoons. Consensus of HubSpot, Mailchimp, and GetResponse send-time studies.
    Marketing · Email Generator

    Emails that sound like you. Because half of it is you.

    Pick who you're writing to, then tell one true story: a real client, what they were up against, what you did, how it ended. Never name clients — "my client" or "a couple in town" is exactly right. The generator builds the email around your story in your voice — opener, bridge, plan, and a no-pressure ask. Two rules: no real story, no email — and every new email needs a new story. That's what keeps them real.

    1

    2

    Do NOT use AI to write this part. Type it the way you'd tell it out loud. Your reader can feel the difference — that's the entire point of this email.

    The generator unlocks at 150 characters of real story.
    3Generate
    Marketing · Email Signature

    Your email signature, ready to install.

    Fill in your info, watch the live brand-styled preview, then copy it straight into Gmail, Outlook, or Apple Mail with one button.

    Marketing · The Weekly Cadence

    One hour on Monday runs the whole week.

    Block Monday at 9:30. One structured hour with the tools above produces the next two weeks of content — two emails a week (Wednesday and Friday) and at least three posts a week (Tuesday, Thursday, Saturday). Nothing here starts before 9:30 AM and nothing touches your evenings: prospecting hours and showings stay yours.

    Mon
    Tue
    Wed
    Thu
    Fri
    Sat
    Sun
    9 AM10 AM11 AMNOON1 PM2 PM
    9:30 AM Power Hour Two weeks of content, scheduled
    9:30–11 AM Carousel goes live Reply to every comment, first hour
    9:30 AM Email #1 sends
    12–1 PM Video posts Lunch scrollers. Plus 15 minutes of replies
    9:30 AM Email #2 sends
    9:30–11 AM Stories from the field Phone camera. Real beats polished
    Off. On purpose.

    Mon create two weeks ahead · Tue carousel · Wed email · Thu video at lunch · Fri email · Sat stories · Sun off · nothing before 9:30 AM — mornings belong to your clients

    Inside the Power Hour

    The structure. Follow it and you walk out two weeks ahead — two emails a week, three posts a week, already made.

    0:00 – 0:20
    Emails

    Write four short true stories and generate the next two weeks of emails in the Email Generator. Schedule them for Wednesday and Friday.

    Open the Email Generator ↑
    0:20 – 0:40
    Carousels + graphics

    Generate two weeks of carousels (two sets) and grab any story graphics from the Launch Kit. Download the ZIPs.

    Open the Carousel Generator ↑
    0:40 – 0:55
    Videos

    Pull two video ideas and shoot both back-to-back while the light is good. Thirty seconds each, one take is fine.

    Open the Video Generator ↑
    0:55 – 1:00
    Schedule it all

    Load everything into your posting tool on the days below. Close the laptop. You are two weeks ahead.

    Downloads a repeating Monday 9am event for Google Calendar, Outlook, or Apple Calendar.